Bravo, PZ Myers and Michael Shermer. Bravo.
Whatever the truth turns out to be, we as a non-religious "community" still lose.
Of course, based on my experience with the online atheist community back around 2007, I could have predicted that something like this was coming. I'd already been given a front row seat to some of the infighting that developed amongst the poorly-organized and inept responders to the so-called "blasphemy challenge" Youtube debacle. I knew that it was only a matter of time before our side started doing it too.
This is the end that hateful, stupid people come to, regardless of religious affiliation or the lack thereof. Personally, I think it's time for a new new atheism movement.